Mobile is a true catalyst of the digital journey – and must be treated and measured as such.

In order to track and understand all mobile interactions between your visitors and your brand, it’s crucial to be efficient with your mobile app tagging, and then deeply analyse your performance across the entire mobile app life cycle.

In this 2017 edition of the guide, you’ll learn about:

  • The challenges created by mobile in the customer journey
  • The phases of the app analytics lifecycle
  • The multi-device approach
  • Two customer case studies: Le Monde and vente-privee



Before assuming his role as Product Manager, Florian spent 3 years as a digital analytics consultant at AT Internet. A self-taught learner, he dabbles in web development, computer graphics and hardware. What else sparks his interest? New technologies like the Internet of Things, web development technology, and digital analytics, of course.