AT Internet

20 GOLDEN RULES OF DIGITAL ANALYTICS

Celebrating AT Internet's 20th anniversary

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AT INTERNET IS 20 YEARS OLD!


In the 90s, company president and founder Alain Llorens foresaw all the potential of the Internet. Like many entrepreneurs at the time, he dove into the online realm, first creating an agency whose main activity was website creation. But once digital started to become a vital channel for communication and sales, he understood the crucial need for analytics and website audience measurement. Today, AT Internet is a major player in the global digital analytics sphere. We work with some of the world’s biggest international brands, and are contributing to the advancement of today’s digital economy, thanks to our analytics and performance measurement solutions.

To mark the occasion of AT Internet’s 20th anniversary, we’ve put together our 20 golden rules for ensuring an effective analytics strategy and achieving success with your analyses and optimisation efforts. It’s our gift to you!

20 golden rules of digital analytics

IN THIS GUIDE, GET OUR TIPS ON:

  • Defining KPIs
  • Selecting your analytics tools
  • Tagging
  • Best practices when analysing
  • The particularities of mobile analytics
  • Data democratisation
  • Guidance from experts
  • Data quality, privacy, and data protection

AT INTERNET – DIGITAL INTELLIGENCE SOLUTIONS

One of the world’s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet's analytics solution is used on more than 20,000 sites and applications around the world, across all industries. With more than 200 employees, the company is present in 32 countries via its customers, subsidiaries and partners.

20 GOLDEN RULES OF DIGITAL ANALYTICS

20 golden rules of digital analytics