DATA PRIVACY

Understanding privacy principles and ensuring compliance of your digital analytics activities

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DATA PRIVACY: UNDERSTANDING PRIVACY PRINCIPLES AND ENSURING COMPLIANCE

Privacy and data protection are major concerns for companies all over the world.

As data sources multiply, and as technology keeps advancing, enabling us to identify and target customers with increasing precision, many companies are facing the complex challenge of balancing business opportunity and customer privacy.

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IN THIS WHITE PAPER, DISCOVER:

  • The main principles defining Privacy law
  • How Privacy principles and laws differ around the world
  • A 5-step process for minimizing data risk
  • Best practices for applying Privacy principles to your operations
  • Tips for assigning roles and responsibilities within your digital ecosystem

AT INTERNET – DIGITAL INTELLIGENCE SOLUTIONS

One of the world’s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet's analytics solution is used on more than 20,000 sites and applications around the world, across all industries. With more than 200 employees, the company is present in 32 countries via its customers, subsidiaries and partners.

DATA PRIVACY

ABOUT THE AUTHOR

Aurélie Pols designs Data Privacy best practices: documenting data flows in order to limit Privacy backlashes, minimizing risk related to ever increasing data uses while solving for data quality.

She spent the past 15 years optimizing (digital) data-based decision-making processes. This allowed her to co-found and successfully sell her first start-up in Belgium to UK based Digitas LBi (Publicis).

She recently joined leading DMP Krux Digital Inc. as Data Governance and Privacy Advocate while also being part of the European Data Protection Supervisor’s Ethics Advisory Group. She teaches Privacy and Ethics at IE Business School and serves as an advisor to the IAPP, the International Association of Privacy Professionals.

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