AT Internet

DATA QUALITY IN DIGITAL ANALYTICS

The 5 Key Dimensions

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QUALITY OF YOUR DATA ANALYTICS

Companies everywhere are facing a challenging paradox: As the amount and variety of available data continue to grow, so do doubts about its quality and reliability. If we consider data’s major role in driving and orienting strategic business decisions, the danger becomes apparent – just as a broken or faulty compass will send you in the wrong direction, sub-par data can also direct you toward poor or unsound decisions.

Strong quality is therefore an absolute must if you expect to draw any value from your digital analytics data.

IN THIS GUIDE, YOU'LL DISCOVER:

  • The 5 key pillars of high-quality digital analytics data
  • Common errors you might be making which threaten data quality
  • Tips & tools for verifying and improving the data you use
  • Best practices for implementing internal processes to guarantee quality

AT INTERNET – DIGITAL INTELLIGENCE SOLUTIONS

One of the world’s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet's analytics solution is used on more than 20,000 sites and applications around the world, across all industries. With more than 200 employees, the company is present in 32 countries via its customers, subsidiaries and partners.

DATA QUALITY IN DIGITAL ANALYTICS

Digital Analytics Association