AT Internet

DATA QUALITY IN 

DIGITAL ANALYTICS

Evaluate, control and optimise reliability

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DATA QUALITY IN DIGITAL ANALYTICS

Only 3% of the data would be of acceptable quality in companies. However, the risk of poor-quality analytical data can have serious consequences:

  • Loss of income and business opportunities, decrease in share ROI
  • Damage to the quality of decisions  
  • Contamination of other data projects (CRM, Data Lake, CDP, etc.)
  • Decreased internal trust and loss of credibility with your customers
  • Financial risks related to data non-compliance


All sectors and sizes of companies are concerned. Lack of time and resources or too frequent online activity, many organisations do not respect quality standards. Sources of errors are multiple and sometimes unavoidable: robot traffic, browser-induced inaccuracies (ITP), traffic blockers (ad blockers), sampling, limitations and measurement bias in some tools. 

"If the data is the oil of tomorrow, we are trying to put it in our engines without having refined it"

Mathieu Llorens, AT Internet CEO

Couverture guide qualité des données AT Internet

20% of revenue is lost due to poor data quality

BAD DATA

IS WORSE

THAN NO

DATA

Quote

Fortunately, it is possible to take action to reduce risks through appropriate tools and procedures. The most difficult thing is finally to be aware of it. 

Download this guide to find out how to identify the 6 pillars of analytical data quality and the 28 criteria to be met: 

Find in this guide:

  • The 6 main pillars of data quality in digital analytics
  • The 28 criteria to be met for maximum reliability 
  • Common errors that can affect data quality 
  • Tips and tools to check and improve data reliability 
  • Good practices to guarantee quality and secure your decision-making. 
Data Quality Values

AT INTERNET – DIGITAL INTELLIGENCE SOLUTIONS

AT Internet is a European leader in digital analytics. For over 20 years, we’ve been helping companies measure their audience, optimise their digital performance and above all, create value. From data collection to exploration, activation and the sharing of insights, AT Internet's Analytics Suite is used on more than 20,000 sites and mobile applications worldwide. In case you needed further convincing, AT Internet also won Best Analytics Platform at the 2019 Martech Awards…