DEMOCRATISING 
DIGITAL ANALYTICS

The guide to making analytics work for everyone in your company

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DEMOCRATISING DIGITAL ANALYTICS

What is the democratisation of digital analytics? It’s the idea that everyone in a company should be able to access relevant analytics data when they need it, in order to make strong business decisions.

More than just a concept, data democratisation is becoming a reality for today’s digital analysts, who face demands from diverse departments company-wide (finance, HR, marketing, purchasing, management…) and their increasingly large appetite for analytics data.

Analysts must therefore anticipate and plan for this transformation, as the opportunities – and challenges – are immense: Access to data must be opened so that its full potential can be realised, all while limiting risk.

IN THIS GUIDE, YOU'LL DISCOVER:

  • Challenges: How can you democratise analytics data, without losing control?
  • The human factor: Who should drive the project? Which investments should be made to ensure success?
  • Methods & processes: How can you implement an efficient data governance system?
  • Technology: Which aspects of your tools must be robust and powerful?

AT INTERNET – DIGITAL INTELLIGENCE SOLUTIONS

One of the world’s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet's analytics solution is used on more than 20,000 sites and applications around the world, across all industries. With more than 200 employees, the company is present in 32 countries via its customers, subsidiaries and partners.

DEMOCRATISING DIGITAL ANALYTICS