DIGITAL ANALYTICS & THE GDPR

5 things you must know

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We're committed to respecting users' privacy and promoting the fundamental values of data protection.

ARE YOU READY FOR THE GDPR?

Taking effect in May 2018, the GDPR applies to all businesses and organisations that collect or use personal data from users in the EU. If you collect and analyse digital analytics data, that means you!

The GDPR is complex and comes with the risk of massive, unprecedented sanctions for companies that are not GDPR-compliant. That's why we've put together this short guide presenting the 5 things you must know when it comes to digital analytics and the GDPR. You should be able to respond clearly and confidently to each of these questions, and your analytics provider should be able to give you transparent answers.

(If you're already an AT Internet customer, you're in good hands! Our digital analytics solution is fully compliant with the GDPR, and we can transparently demonstrate how.)

Digital Analytics & the GDPR guide

IN THIS GUIDE, YOU'LL DISCOVER:


  • Which types of analytics data are personal data as defined by the GDPR
  • What answers your analytics provider should be able to give you about data collection, processing and storage
  • What to watch out for regarding how your analytics provider processes and uses data
  • What to expect from the ePrivacy regulation in terms of analytics
  • Why AT Internet's Analytics Suite is 100% GDPR-compliant



AT INTERNET – DIGITAL INTELLIGENCE SOLUTIONS

One of the world's major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet's analytics solution is used on more than 20,000 sites and applications around the world, across all industries. With more than 200 employees, the company is present in 32 countries via its customers, subsidiaries and partners.

DIGITAL ANALYTICS & THE GDPR

Digital Analytics made in France, hosted in EU