Download this comprehensive guide to find out how digital analytics can help your media organisation succeed across 4 key areas:

WINNING THE DATA GAME

Digital analytics tactics for media groups

In today’s attention economy, media organisations must fight to survive under the crushing weight of the dominant platforms.

To gain an edge, you have to draw value from your own audiences, which requires an in-depth and holistic understanding  of how they interact with your sites, apps and content.

Digital analytics data is the key: it holds vital insights into your audience, content, monetisation and retention, and empowers you to optimise results in each of these areas. When accessed and used effectively across your organisation, digital analytics data can generate exponential value and unlock new opportunities. Your data is your ally in today’s challenging and fast-changing online environment.

Data must serve content 
- and not 
the other 
way around.

Mathieu Llorens, AT Internet CEO

1. Audience

Measure diverse channels accurately and consistently to understand your audience

• A consolidated view of audience sources

• Dark social 

• Understanding your audience 
with analytics & CRM 

• Measuring your audience’s habits 

Essential analytics KPIs: Audience 

2. Content

Analyse content performance to optimise topics, platforms, formats and recommendations

• Content consumption: tops & flops 

• Audiovisual content

• Recommendation & personalisation 

 Expert’s View: How data strategy shapes 
content at L’Equipe 

• Testing & validating hypotheses 

Expert’s View: Optimise your media site
with 
A/B testing and personalisation 

• Quality matters 

 Essential analytics KPIs: Content


3. Monetisation

Regardless of your business model, 
analytics data is critical to making it work

• Advertising

• Ad blockers 

• Video ads 

• Industry-standard certifications 

• Subscription & paywall 

Expert’s View: Test and learn logic for 
monetising readers with paywalls

Checklist: Orientating your paywall strategy 

• Diversification 

Essential analytics KPIs: Monetisation 

4. Retention

Use data to retain audiences, 
boost loyalty and grow long-term value

• Repeat visitors & visit frequency 

• Identify & reduce potential churn 

Expert’s View: Using analytics data for mobile engagement campaigns 

• Cross-device & cross-platform usage 

• Don’t forget the GDPR 

Essential analytics KPIs: Retention


If we want to retain our subscribers,

it’s necessary to understand reader usage

and their preferred themes.

Romain Lhote, l'Equipe

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AT INTERNET – DIGITAL INTELLIGENCE SOLUTIONS

One of the world's major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet's analytics solution is used on more than 20,000 sites and applications around the world, across all industries. With more than 200 employees, the company is present in 32 countries via its customers, subsidiaries and partners.

With participation from:

Use data to retain audiences, 
boost loyalty and grow long-term value

• Repeat visitors & visit frequency 

• Identify & reduce potential churn 

Expert’s View: Using analytics data for mobile engagement campaigns 

• Cross-device & cross-platform usage 

• Don’t forget the GDPR 

Essential analytics KPIs: Retention


4. Retention

3. Monetisation

Regardless of your business model, 
analytics data is critical to making it work

• Advertising

• Ad blockers 

• Video ads 

• Industry-standard certifications 

• Subscription & paywall 

Expert’s View: Test and learn logic for 
monetising readers with paywalls

Checklist: Orientating your paywall strategy 

• Diversification 

Essential analytics KPIs: Monetisation 

2. Content

Analyse content performance to optimise topics, platforms, formats and recommendations

• Content consumption: tops & flops 

• Audiovisual content

• Recommendation & personalisation 

 Expert’s View: How data strategy shapes 
content at L’Equipe 

• Testing & validating hypotheses 

Expert’s View: Optimise your media site
with 
A/B testing and personalisation 

• Quality matters 

 Essential analytics KPIs: Content


1. Audience

Measure diverse channels accurately and consistently to understand your audience

• A consolidated view of audience sources

• Dark social 

• Understanding your audience 
with analytics & CRM 

• Measuring your audience’s habits 

Essential analytics KPIs: Audience 

DOWNLOAD IT NOW!

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Guide produced by AT Internet, winner of ClickZ's Marketing Technology Awards 2019 for "Best Analytics Platform"