A DAY IN THE LIFE OF A DIGITAL ANALYST
Who can save you from the tyranny of data?
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DO YOU DREAM OF A DIGITAL STRATEGY ENTIRELY FOUNDED ON DATA?
Being a ”data-driven” company creates many promising opportunities – but also brings new challenges. At the heart of it all is the digital analyst, whose role is not to simply churn out meaningless numbers, but to uncover the true business value of data and make it immediately accessible.
In this white paper, renowned digital analytics expert Jim Sterne takes us through a day in the life of John, a digital analyst, as he exchanges with key players within his company.
AT INTERNET – DIGITAL INTELLIGENCE SOLUTIONS
One of the world’s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet's analytics solution is used on more than 20,000 sites and applications around the world, across all industries. With more than 200 employees, the company is present in 32 countries via its customers, subsidiaries and partners.
A DAY IN THE LIFE OF A DIGITAL ANALYST
ABOUT THE AUTHOR
Jim Sterne is an international consultant focused on measuring the value of online marketing for creating and strengthening customer relationships since 1993.
Sterne has written eight books on using the Internet for marketing, produces the eMetrics Summit and is co-founder and current Chairman of the Digital Analytics Association.