DIGITAL ANALYTICS, WEAPON OF MASS E-COMMERCE CONVERSION

More than 9 out of 10 visits to e-commerce sites create acquisition costs without generating any ROI.  
Trying to boost your turnover by investing more money in traffic acquisition is just plain inefficient. Instead of dedicating more of your budget to attracting new customers, focus on optimising your online shop for greater and more efficient conversion. In other words, why keep trying to fill a leaky bucket? (You’d be better off patching up the holes first!) 

Digital analytics is here to help. Armed with insights from your data, you can create an ideal purchase experience for customers, from merchandising to the purchase funnel and building customer loyalty. The result? Better conversion rates, higher average cart values, and more repeat purchases.

IN THIS GUIDE, LEARN HOW TO:

• Optimise your product catalogue: present attractive and relevant offers
• Engage via product pages: incite visitors to add products to their carts
• Create an efficient purchase funnel: propel potential customers all the way to conversion 
• Increase repurchase rate: track brand interactions to build greater loyalty
• Bonus: get the 12 analyses you need to know to efficiently drive e-commerce performance

AT INTERNET – DIGITAL INTELLIGENCE SOLUTIONS

One of the world's major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet's analytics solution is used on more than 20,000 sites and applications around the world, across all industries. With more than 200 employees, the company is present in 32 countries via its customers, subsidiaries and partners.