VISITOR SEGMENTATION

Target and customise to continuously optimise your customer relationships

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VISITOR SEGMENTATION

Segmentation is the first step toward efficient and durable marketing.

More than just a tool for creating relevant targets, segmentation can help you optimise the entire customer lifecycle, when used the right way.

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IN THIS WHITE PAPER, DISCOVER:

  • The basic principles of marketing segmentation
  • The definition of a cohort
  • How personas can be used
  • Concrete examples of segmentation

AT INTERNET – DIGITAL INTELLIGENCE SOLUTIONS

One of the world’s major players in digital intelligence since 1996, AT Internet helps companies measure their audience and optimise their digital performance across all channels. AT Internet's analytics solution is used on more than 20,000 sites and applications around the world, across all industries. With more than 200 employees, the company is present in 32 countries via its customers, subsidiaries and partners.

VISITOR SEGMENTATION

ABOUT THE AUTHOR

After several years in the mobile multimedia sector (notably at Orange), Stéphanie Legrand joined AT Internet in 2011.

A specialist in multi-device challenges and issues, she contributes to the development of AT Internet's solution, and its mobile and customer lifecycle management aspects in particular.

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